You can read the article from The Atlantic here.
Reading “The Death of the Artist–and the Birth of the Creative Entrepreneur” reminded me of my late 20’s, while I was trying to figure out how to make my living as an artist. Someone suggested finding something that could serve as dual career to my art. Today, I have a dual career as a entrepreneurial chef and emerging artist. When I began my personal chef business I anticipated that the lessons I would learn would translate into building an art business. That is coming true. The art, as of yet, is not a business, it doesn’t meet one major requirement, making money. I know that I can take my business skills and apply them to my art business. I make a distinction between the art practice and the art business because although they coexist I’m clear my art practice could exist without a business structure. I’m clear that I would keep making art even if the entire economy fell apart and there was no way to get formally “paid” for my work. I need to do these projects to feel fully expressed and happy in my life.
Going back to the article, it makes a lot of good points about the evolution of the perception and training of the artist. Some of the antiquated ideas still exist today, such as the artist as genius with mysterious powers. I guess where I differ from the author is that somehow the idea of an artist being a business person means she has lost the spiritual connection to her work:. “When works of art become commodities and nothing else, when every endeavor becomes “creative” and everybody “a creative,” then art sinks back to craft and artists back to artisans—a word that, in its adjectival form, at least, is newly popular again […] So “art” itself may disappear: art as Art, that old high thing. Which—unless, like me, you think we need a vessel for our inner life—is nothing much to mourn.” I disagree that monetizing art work means it is devoid of an expressionof some deeper connection to ourselves and the world around us, “ a vessel for our inner life”. The artists I know, negotiate being business owners and artists all the time. Sometimes the business owner takes the reigns and sometimes the artist takes control. For me, living in one of the most beautiful and most expensive cities in the world, it is not sustainable to make art my career without monetizing it sometimes. I cultivate those different aspects of myself, the entrepreneur, the artist, the spiritual being with mysterious powers, and let them co-exist and strive for a balance. While I agree we are in a new era of creative entrepreneurship for artists, I don’t see it as the death of the artist but rather the evolution and emergence of a new kind of artist.